Resource Allocation

The GE/McKinsey approach provides an effective tool for evaluating segment attractiveness and selecting target segments. It does not address the resource allocation question. For planning purposes, how much should we spend in total across all these segments and how much of that total spending should we allocate to each?

ReAllocator provides accurate answers to these questions using a Response Model-Analysis Based Approach.

We illustrate the use of the program below, referring to the Syntex Product Model case.